What hides the mysterious ancient artifact that inspired LG to create its logo: The smile of power
LG is a South Korean multinational conglomerate. It is one of the most famous companies that produce electronics and household appliances. Their ruby-red smiling logo is familiar to almost everyone. However, few people know how unique the history of this sign hides in itself. The logo was inspired by an ancient artifact called the Smile of Silla. What is this artifact, and what is it?
What is the “ Silla Smile”
The Silla smile is an ancient artifact that dates back to the reign of the Silla Dynasty (57 BC – 935 AD). This mysterious object is a decorative roof tile. It is also called make. It usually has a round shape. Such tiles are traditionally decorated with images of a lotus or other floral ornament; this is the most common design. A smiling face as a tile decoration is scarce. In fact, for the entire period of the Silla Dynasty, the artifacts found were generally one of a kind.
History of the Silla Dynasty
The Silla Dynasty owned the central and southern parts of the Korean Peninsula. Together with Baekje and Goguryeo, she formed three Korean states that fiercely fought among themselves for power. Of the three, Silla was the most ancient kingdom. Visit. A F R I N I K. C O M . For the full article. Thanks to their far-sighted policies and the cunning of their rulers, they concluded several important strategic alliances, including cooperation with the mighty Tang Dynasty in China.
At the beginning of the 6th century, the kingdom changed its name. Before that, it was called Staro. With the support of China, the Silla dynasty conquered both Goguryeo and Baekje. After that, the alliance with the Tang Dynasty was also broken. This is how the Force secured control over the entire peninsula. The state’s capital became the city of Sorabol, now called Gyeongju.
The peak of this kingdom’s heyday was at the end of the 7th and beginning of the 8th centuries. Then, conflicts between the elites escalated within the state, greatly weakening the monarch’s power. In the first half of the 10th century, the kingdom of Silla absorbed the kingdom of Koryo. This was how the foundations of a unified Korean state were laid.
Why LG chose the “Smile of Silla” as its logo
LG Corporation traces its origins to Lak Hui Chemical Industrial Corp. It was founded in 1947. The name “Lak Hui” was very similar to the English word “lucky,” which inspired the chairman of the Board of Directors, In-Hwoi Koo, to rename Lucky Chemical Co. in 1952. At that time, the company was engaged in the production of cosmetics and even developed the first toothpaste in Korea. A little later, mass production of soap and glycerin was launched.
While Lucky Chemical was becoming a leader in the Korean chemical industry, another company called Goldstar made a name for itself by manufacturing electronics and household appliances. Goldstar became the first Korean company to introduce innovative products such as radios, black-and-white TVs, refrigerators, air conditioners, and more.
By the end of the 1960s, Lucky Group had grown into a conglomerate with 11 subsidiaries, expanding its business into high-tech industries. She also became involved in construction, securities, distribution, insurance, and other service sectors. In 1983, Lucky and Goldstar merged into one corporation, forming Lucky Goldstar. Later, the company simplified its name to the abbreviation LG, and on January 1, 1995, it introduced its now iconic logo, a round red smiley face, along with the slogan “Life’s Good.”
The Smile of Power remains a cherished symbol of Gyeongju today, reflecting the artistry and craftsmanship of Korea’s ancient past. Meanwhile, LG’s symbolic logo, inspired by this legacy, is said to be a modern expression of “peace, the future, youth, humanity, and technology.” He has become one of the most recognizable symbols of quality and innovation worldwide.
