Facebook has earned 250 million dollars in revenue from political ads in the United States in the last six months. That shares the social network today. With the $250 million, about 1.7 million advertisements have been paid to support a candidate in the elections, to win support for a measure that is on the ballot, or to address a “problem of national importance”, Facebook says.
T he is the first Facebook report on the subject. The issue is sensitive since it came to light that the presidential elections were manipulated via social networks.
Facebook had promised to provide a tool to retrieve the archives of various political ads published in the US on Facebook and Instagram, which will be updated weekly.
A support committee of the Democratic parliamentarian Beto O’Rourke (‘Beto for Texas’) spent the highest amount: 5.4 million dollars for 6,024 advertisements. O’Rourke takes on Texas in the half-time elections against Republican Ted Cruz.
Trump second place
Secondly, President Donald Trump’s support committee is ‘Make America Great Again’, with $3.1 million spending on 50,148 messages. Trump comes back in tenth place with the support committee ‘Donald J. Trump for president’, this time for $ 1.6 million and 55,998 ads. The two committees, together with that money, bought more than 100,000 advertisements in six months, more than anybody.
By comparison, Facebook earned $13 billion in revenue from advertising globally in the second quarter.