This pillow protects pedestrians distracted by smartphone

The Italian city of Bolzano has placed pillows on lampposts to protect pedestrians who are distracted by their smartphone. The protective cushions are part of a campaign to make people use their mobile phones more consciously.

The cushions ensure that you don’t bump your head against a pole, but want passers-by to surf to the website of the #staysmart campaign. With this, the province of South Tyrol wants to make its residents aware of how to use their smartphones in a smart way.

There is also a website with tips, such as not using your smartphone while driving. Other tips are to switch it off at night and during meals. “Make sure you don’t become a social zombie,” it sounds. “But return to ‘socializing’ in the real world, with the people around us.”