‘The Eternals’, the new superhero film, which was recently released worldwide, was banned in 5 countries of the Middle East at once – in Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman. The main, but not the only complaint, is the intimate scenes between the characters. As a result, Disney decided not to release the film in these countries.
Earlier in September, it became known that the new Marvel film “The Eternals” received an 18+ age limit in some countries like Russia due to the LGBT character. In the US, it was given a PG-13 rating, which means that viewing is undesirable for children under 13.
In August, Marvel released the final trailer for The Eternals. The main roles were played by Salma Hayek, Angelina Jolie, Kit Harington, Gemma Chan, Richard Madden. Oscar-winner Chloe Zhao directed the film.
Disney bosses dream of returning to the days when superhero movies beat box office records. But now, for the next continuation of the saga of people with supernormal abilities to recoup the cost of production, you need to be sophisticated. For example, making hybrid releases – when a $ 200 million movie comes out both on the widescreen and online. And attract megastars like Salma Hayek and Angelina Jolie. Producer-demiurge Kevin Feige also called Oscar winner Chloe Zhao and launched her first large-budget project.
It is clear that her maneuver towards the highest-grossing franchise looks like an attempt to capitalize on success in time – and monetize it. It’s not a shame to make money, and Zhao had reasons: she hoped to shoot something that Marvel had not yet done, for example, she added much more location filming. Whether she succeeded is a separate question.
In the name of Angelina Jolie, they also lure into the “Eternals”, but it is unlikely that she can write down this work as an asset. Her heroine is rather faded, not even a debut in the Disney clip because Angelina played two parts of “Maleficent”, where the image is much more noticeable. And in general, we must admit that under the wing of Marvel, accomplished artists do not come to make history, but to give their careers a belated additional impetus. That Cumberbatch, that Jolie, although she was never famous for incredible acting transformations.
But neither the numerous field shots, where decent actors stand in ridiculous costumes against the backdrop of beautiful landscapes, – nothing saved “The Eternals” from defeat. The first Marvel film to receive negative rather than positive reviews from critics, which usually Marvel and Disney readily over-praise. Tactical and strategic mistake – no more, no less.
First of all, the anti-scientific picture of the world, which is being imposed on us, is outraged. Previously, the mainstream superhero did not pretend to be anything special, only entertained, but now it claims that the history of mankind is not at all what it seemed to us. This conspiracy alternative is even ironically awkward to watch. In terms of the degree of insanity, it resembles those videos that are shown to adherents of the Scientology sect who have reached a certain level.