Let’s be honest: how long ago has it been since you took care of your LinkedIn profile? Has it been secretly too long? Then it’s time to dust off your profile. It will be a shame if you miss out on opportunities because you do not keep your profile updated.
This is why maintaining LinkedIn is so important. And no, not just if you’re currently looking for work.
Why LinkedIn is important
Here are four reasons why it’s so important to stay up to date on LinkedIn.
1. Your LinkedIn is one of the first Google results
Google is a fan of LinkedIn, so your profile is probably the first search result when you look up your name. That is why you can compare your LinkedIn with the first impression you have on people. Whether you’re looking for a new job or not – you’d better make sure that the first impression is a good one.
2. Let opportunities come to you
When you get started with your profile, that is also the perfect opportunity to optimize it. Take a quick minute to develop a solid and interesting headline and a summary that will keep people reading. And did you know that you can add up to 50 skills to your profile?
The more skills you have on your profile, and the more your profile is filled in, the more likely people will find you. Even if you are not looking for a job at the moment, it is, of course, nice when the opportunities come your way, instead of having to look for it yourself.
3. LinkedIn is perfect for networking
The main mistake people make when networking is that they don’t do it until they’re looking for a new job. But building and maintaining a network takes time and effort, so you should always be working on it.
There is no more straightforward way to network than on LinkedIn. It’s free, takes less time than going to networking drinks that might leave you with two contacts, and it’s every introvert’s dream come true. You can expand your network in a safe environment by sending people a message and responding to the posts of others.
4. It is ideal for putting down your brand
How do you want the professional world to see you? So whether you like it or not, you have a personal brand. And thanks to LinkedIn, you have a significant influence on this. Thanks to the platform, you can position yourself as an expert or specialist in your field and increase your visibility.
So think thoroughly about what you want to radiate. Do you want to show the world that you are creative? That you can come up with creative solutions? Or would you like a well-paid job? Make sure that you attract the right people – and therefore opportunities – with your profile.
As you can see, there are a lot of reasons why you should actively use LinkedIn and why it is – yes, today – time to dust off your profile.