‘Titanium’: According to hair experts and trendsetters on social media, it is the most sought after hair color in the coming months. Think of a vibrant light gray with blue or purple undertones. Another proof, after the #greyhairdontcare trend, that gray hair is shedding its old-fashioned image this year.
Going to the hairdresser is not yet possible, but nothing will stop you from dreaming of your next hair color. And if you want to be hip, it will be ‘titanium’, the silvery gray that has emerged more and more in recent months.
As far as hair colors are concerned, we have already seen more striking trends this year. Thanks to celebrities like Dua Lipa and Billie Eilish, ‘skunk hair’ came back from the nineties: think of Cruella De Vil’s hairstyle, with the front strands of hair in a lighter color. Or the ‘undercover color’ appeared on the scene, with only the lower strands of hair in a bright color. Perfect against corona boredom, nicely hidden during the Zoom meeting.
The titanium trend does not drill any further into the nineties. A bit like a corona. Because while all hairdressers had to close this year, a lot of women decided to leave their gray hair.
A survey showed that 7 out of 10 hairdressers did not want their customers to have their hair colored anymore. And on Instagram, ‘Silver_vixens’ put women with gray hair in the spotlight: “Those aren’t gray hairs. They’re strands of glitter growing from your head ”, reads the bio.
Is gray hair now completely rid of its old-fashioned image? Hard to say. But gray has certainly become a whole lot hipper.
And that underlines the titanium trend once more. Trendy birds worldwide now choose to color their hair gray. That is not completely new: in recent years, gray hair has sometimes been squeaky.
In 2018, for example, pop star Ariana Grande breathed new life into the trend. But this year, the hair color is more popular than ever, with countless appearances of ‘titanium’ on TikTok and Instagram.
What do you ask the hairdresser if you want ‘titanium’? Metallic silver with cool or ash undertones. Also an option: highlights in lavender or light pink or blue tones, or an ombré. “To achieve the best result, you must first have your hair bleached,” says London hair color expert Natalia Romaniuc to Glamor.
Please note: it is a color that requires a lot of maintenance. “Bleaching makes your hair a lot more porous, and the color will fade quickly after washing,” says Romaniuc.
“It is, therefore, best to have the color updated every two, three to six weeks, depending on how often you wash your hair.”
She also recommends stocking up on special silver shampoos and conditioners and not using heat on your hair. Prefer less maintenance? Then an ombré is a good choice. This way, you do not have to worry about hair roots that you have to hide, and you can update the color every six months.